The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the beginning open-pinnacle two-seater in the MINI family unit to be equipped for any experience. With its special licence to proceed a new adventure each solar day, it's the equal of its accomplice, the MINI Coupé, in every way.

Whether information technology's in Jamaica or in sunny Istanbul – MINI fans worldwide will have some real driving fun. This is articulate from the current cross-media entrada with the beginning of the online picture "Sat in Istanbul". The reveal picture show can be seen from now on at http://youtu.be/v04D-53Lh5M and on the MINI Brand aqueduct atwww.youtube.com/MINI. Idiot box, print and social web elements will follow from Jan 2012.

MINI Roadster marketing 01 655x463

TV and print

"Some other Twenty-four hour period. Some other Adventure." – in the TV spot, the animalism for adventure takes the new MINI Roadster to the metropolis of Istanbul. Afterwards using Rio de Janeiro, Iceland and Hong Kong every bit locations, the rising sun over the Bosporus offers plenty of potential for following less familiar paths. Equally the campaign claim announces, the "Saturday in Istanbul" spot once again presents a very special challenge for the new MINI Roadster. The American director Peter Berg, who is famous for films such as "Hancock" and "Very Bad Things", is responsible for the filming of the TV spot. The EMMY-nominated managing director has a great sense of humor, and will be presenting the new MINI Roadster from January 2012 in a way that is both entertaining and breathtaking. The music was written past the famous Turkish musician Orhan Gencebay ("Hayat Kavgasi"). The accompanying impress advertisements and posters also awaken a desire for hazard with the MINI Roadster.

The print campaign shows the youngest member of the MINI family solitary or with its cohort, the MINI Coupé. Agreeable and innovative slogans round off the print campaign.

Social Media

MINI fans particularly love the "All the Wrong Places" social media campaign, which was created by MINI in cooperation with VICE. In line with the entrada claim "Some other Day. Some other Adventure.", our "Adventure Man" accompanies the MINI Coupé on its audacious trip. The virtually exotic places and cultures around the globe are discovered. Just the commuter and the MINI Coupé are not alone on their voyage of discovery. MINI fans tin not only follow their hero'due south adventures online – they can also experience them directly, with a bit of luck. For each of the five adventures in all, a co-pilot from the MINI community will accept the adventure to become travelling with the "Adventure Human". These special adventures will be presented every bit an online film in the social spider web. The showtime of the five documentary episodes shows the first lucky co-airplane pilot'due south trip in Japan. Information technology can exist seen from 14 November on MINI's Facebook page, on MINIspace.com, on the MINI aqueduct at youtube, and on the VICE websitewww.vice.com/allthewrongplaces. A farther clip will follow every three weeks. The 5th episode with the new MINI Roadster offers the final hazard to feel an extraordinary risk with the latest member of the MINI family. From 21 Nov 2011, MINI fans will be able as usual to upload their personal profile to Facebook, at world wide web.facebook.com/MINI, and to tell MINI why they are the perfect co-airplane pilot for the turbulent excursion with the MINI Roadster.

http://youtu.be/v04D-53Lh5M

www.youtube.com/MINI

www.facebook.com/MINI

world wide web.vice.com/allthewrongplaces

[Source: MINI ]